Silverstone Auctions, the UK’s leading specialist classic and sports car auction house, has integrated its Automotive Auctions business in-house and rebranded it to Silverstone Digital Auctions.
Launching on 1st December 2021 and quickly following on the phenomenal success of the recent Silverstone Auctions NEC Classic Car Show physical auction, the new platform retains all of the original functionality wrapped in the respected Silverstone Auctions banner. The new Silverstone Digital Auctions platform allows sellers to quickly list their vehicle for sale to an audience of credible buyers and with the support and assistance of highly-regarded Silverstone Auctions team of consignment experts.
The launch capitalises on the recent growth in digital car auctions during the pandemic period and means Silverstone Auctions can supplement the company’s number one position with a complimentary digital experience. Silverstone Auctions has an average sale price of £76,000 at an in-the-room sale event and hopes to attract a similar quality of vehicles for the digital offering. Speed of listing, exceptional customer service and a trusted reputation will set Silverstone Digital Auctions apart, and the company will focus on consignments of sports, classic, modern and luxury vehicles – including SUVs and racing cars.
Nick Whale, Silverstone Auctions founder comments “We recognise the convenience and benefits that a digital auction platform can deliver for both buyers and sellers. Whilst we remain firmly committed to our very successful physical auctions under the Silverstone Auctions and Classic Car Auctions banners, it makes sense for our company to offer this service. Combining our first-class expertise, knowledge and audience, our team will be focussed on providing the best auction solutions for our discerning customers. The Silverstone Digital Auctions brand is an exciting further development for the company and our customers.”
Silverstone Digital Auctions joins the portfolio which includes Silverstone Auctions, Silverstone Motorcycle Auctions and Classic Car Auctions. Consignments go live on 1st December. Each car consigned will be on sale for 7 or 14 days, with full marketing support through the company’s extensive database and social media channels.
