January 6, 2022

Imagine a luxury car show with all the glamour of a concours, together with the atmosphere and vibe of a live open-air festival. Welcome to Salon Privé London!
For three days only (21st to 23rd April) the lawns of the historic Royal Hospital Chelsea will feature a display of 60 rare classic cars in an exciting new venture we’re calling a “Concours de Vente”. Here the premium car collector car dealers will be offering their entered cars for sale there and then.
Surrounding the Concours de Vente, you’ll find the leading manufacturers showcasing the latest luxury and super cars. In the luxury shopping village, streets of fashion, beauty and exclusive giftware shops too. This is your invitation to join in the experience at the Luxury Street Party!

This April, London is set to become a significant international launch pad, with manufacturers using this city centre venue to premier new models to the world press and public on day one of the event. 
And it doesn’t stop there. We’re going to take this idea of using the event as a launch pad beyond just the luxury cars and super cars. Simply, Salon Privé London will be the place to see a wide range of international luxury goods, on sale for the very first time.
Expect to see wonderful new fashion ranges, beauty treatments, luxury leather goods and more.
The Salon Privé TIME marquee will debut new pieces from the major global watch brands.
And you’ll be able to try new drinks from small brand artisan distilleries, plus taste exotic new street food flavours.

The friendly festival atmosphere is designed to appeal to more than just car fans.
There’s action and entertainment throughout the day, with parades, live music and celebrity guests being interviewed on stage.
Choose from all-day VIP hospitality with a seated three-course gourmet lunch, afternoon tea, chilled Pommery Champagne and a full complimentary bar. Or simply purchase entry only and enjoy the many international food stations and bars.
You can even drop in for the late part on Thursday and Friday as we’re open til 9pm.
And on Saturday we’re planning a family friendly day, with half price tickets for under 16s and under 4s free.
Day Entrance tickets start at just £50, with VIP hospitality tickets starting at £150. 

The grounds of the famous Royal Hospital Chelsea are only home to a select few events each year. Now Salon Privé London joins the Chelsea Flower Show, the exclusive Masterpiece Art Fair and the Longines Global Champions Show-jumping Tour.
Easily accessible by road, Underground and Riverboat, with entrances to the event on both Chelsea Embankment and Chelsea Bridge Road, Salon Privé sits proud in the heart of the action.