The show will go on!
That’s the message from the organisers of The British Motor Show, who today are confirming that the UK’s most hotly anticipated automotive event will be a not-to-be-missed extravaganza for car fans and families looking for a great value summer event after the Prime Minister confirmed plans to ease lockdown completely by June 21st.
The organisers have confirmed an expanded show, including three driving experiences and the new Select Electric Motor Show (backed by Select Car Leasing) as news of the UK’s lockdown relaxation gives consumers and exhibitors confidence that events will return in a big way this summer.
“We’re now really pressing ahead and looking forward to a summer of freedom and excitement as the UK comes back to a more normal way of life,” said British Motor Show CEO Andy Entwistle. “People will have been desperate for a great day out for over a year and we’re absolutely committed to giving them one, with a motor show that reinvents the car show concept and will also give automotive companies an unmissable chance to reengage with the public after the toughest of times.
“The message from us is clear and simple – the show must go on, and it most certainly will! And it will be even better than the original event we planned. A truly unmissable event, and a highlight of what will be a great summer.”
Set to take place at Farnborough International from August 19-22, no other Motor Show has ever delivered such a variety of content, celebrity guests and live action, nor has it had such a focus on supporting our incredible automotive industry, which contributes £18.6 billion to the British economy at a time when it needs it most.
“Even through these toughest of times, we’ve really got behind and supported our exhibitors,” said Andy Entwistle. “Rather than sit it out and wait, we’ve invented the Pop-Up Motor Show concept, which has seen thousands of advanced ticket sales for the main event and has given our existing exhibitors and partners exposure when other exhibition companies had given up.”
The Show has also announced a major partnership with cinch, The UK’s fastest-growing online used car marketplace, which will run for the next five years
As well as a tantalising display of new cars, when the show opens its doors in August it will feature the Select Electric Motor Show, an action packed Live Arena, a Live Stage, motoring celebrities, a robot making competition, Retro-Electric Live, a Supercar Paddock, classic cars, the IMI Technology Theatre, test drives, a kidz zone and a dedicated marketplace area full of petrolhead gift ideas.
Three Exciting driving experiences have been confirmed, including The Caterham Experience, The Paul Swift Stunt Driving Experience and Under 17 Driving Lessons
The Caterham Experience, sponsored by Avon Tyres will offer consumers the chance to take a passenger ride in a Caterham, the Drift Taxi Experience will offer visitors the chance to experience the awesome handling and power of the latest Caterhams while being driven around a slalom course in one of our 3 out door arenas. Caterham will also be bringing along driving simulators, creating a showroom and offering test drives in their latest cars
The Paul Swift Stunt Driving Experience will let visitors experience all the tricks seen in the movies as an actual passenger. This adrenaline filled experience is from the team that will be delivering our amazing stunt shows in the Cazoo Live Arena. Paul and his team of professional stunt drivers will strap visitors in for passenger rides that they will never forget, while they perform stunts such as parallel parking, J turns and drifting, including an unforgettable lap of the slalom course. There are only a limited number of experiences available and are sure to sell out quickly.
The third driving experience to be announced, in partnership with The Big Learner Relay, are our Under 17 Driving lessons. Visitors will be able to get their youngsters behind the wheel for a 20 minute driving experiences in a manual car fitted with dual controls and with a fully qualified driving instructor. Children will practice steering, reversing parking and even a bit of slalom.
The Show will also feature the Automotive Careers Expo, which will run throughout the event and support the autotmotive sector and its employees as the Covid-19 Pandemic comes to an end.
Andy Entwistle added: “While it was soul-destroying to have to reschedule the 2020 show due to the pandemic when we had already built up so much support, the delay has allowed us to concentrate on some of the areas where we were already planning to enhance the show for 2021. We are now able to confirm that we will definitely giving car fans and families an amazing day out in 2021, and all for just £18.50 per head, or £37 for a family ticket.”
To find out more about the show, book tickets or keep up with the latest news, visit www.thebritishmotorshow.live