February 5, 2021

The organisers of the British Motor Show are announcing an exciting new technology focus with the introduction of the Select Electric Motor Show, which will comprise an entire hall of the event when it takes place in August 2021.

Sponsored by Select Car Leasing, the UK’s leading vehicle leasing company, the previously named Technology Hall will now give way to The Select Electric Motor Show (SEMS), incorporating all EV content, future tech, Retro Electric and EV suppliers.

The Select Electric Motor Show will display a variety of the latest electric cars with experts on hand to answer consumers’ questions. SEMS will also incorporate The IMI technology Theatre where there will be a variety of sessions helping to educate and inform car buyers.

This show within a show, targeted at technology fans and those thinking of switching to electric vehicles, is backed by Select Car Leasing, one of the key partners of the Show.

SEMS will also have its own section on the British Motor Show website where it will be promoted on a standalone basis, with the potential for additional pop-up electric motor shows that will build on the success of the Pop-Up British Motor Show, which has been a huge success since its inception.

Select will also be providing a variety of the latest electric cars for the AFC Alternative DrivE Experience, where visitors will be able to experience the latest in EV technology for themselves around the British Motor Show’s 2km test drive circuit.

Select Car Leasing has recently launched its Select Electric brand, dedicated to offering both business and personal leases on Electric Vehicles.

Mark Tongue, Company Director of Select Car Leasing said: “We are very excited at the opportunity of this major partnership with the British Motor Show in 2021, in particular to help develop the UK public’s awareness of electric vehicles. Every day thousands of people are visiting our website and considering EVs and with these vehicles being right at the forefront of our business offering it is critical we work with industry to help the general public become more understanding of the core future of mobility.”

The Select Electric Motor Show element further reinforces The British Motor Show’s commitment to showcasing the latest technology and supporting manufacturers as the UK heads towards the changes in 2030.

The organisers of The British Motor Show recently announced an expanded show for 2021, including three driving experiences, including The Caterham Experience, The Paul Swift Stunt Driving Experience and the Under 17 Driving Lessons.

“We’ve been using the recent lockdown and also our Pop-Up Motor Show in Basingstoke to refine some of our plans,” said British Motor Show CEO Andy Entwistle. “Almost everyone we’ve spoken to both from inside the industry and members of the public have told us there’s a huge appetite for physical shows and events and the restrictions placed upon all of us in 2020 have only served to stoke that appetite. We’re delighted today to announced the Select Electric Motor Show as part of our enhanced plans, which we truly believe will deliver the best automotive event of 2021 and firmly put the British Motor Show on the global calendar.”

Set to take place at Farnborough International Expo Centre from August 19-22, no other Motor Show has ever promised such a variety of content plus celebrity guests and live action. Nor has it had such a focus on supporting our incredible automotive industry, which contributes £18.6 billion to the British economy at a time when it needs it most.

The Show has already announced a long-term headline partnership with cinch, the UK’s most exciting online car retailing platform, which will run for at least five years.

As well as a tantalising display of new cars, when the show opens its doors in August it will feature an action packed Live Arena, a Live Stage, motoring celebrities, a robot making competition, Retro-Electric Live, a Supercar Paddock, classic cars, the IMI Technology Theatre, test drives, a kidz zone and a dedicated marketplace area full of petrolhead gift ideas.

It will also play host to the Automotive Careers Expo and the UK Automotive Industry Day on Thursday August 19.

Tickets cost just £18.50, or £37 for a family of four.